What is the use of running if you are not on the right road?
Where are you, where do you want to be and how are you going to get there?
We all know that the clearer the strategy the more effective the tactics. It’s also true that the rightness of the strategy is only apparent in the results. We can help with strategic planning, with implementation and evaluation. We offer a ‘sense-check’ and navigational guides to ensure your strategy is on track.
We know the questions to ask to ensure you understand your strategic destination and the operational aspects to help you get there. We provide insightful feedback backed up by evidence from customers and stakeholders. If you have questions about the direction of travel we can find the answers.
We work with staff at all levels, from the board-room to the sharp-end – your equivalent of the coalface. We match internal and external perceptions and perspectives to test the direction of travel. As marketing communications specialists we also know which tools and methods to deploy – for online and printed publications, for social media and PR. We can help you select the right tools for the job and provide expert support in their deployment.
Evaluation is key. Coracle Communications has extensive experience of campaign evaluation and the testing of marketing results. You will know exactly what you have achieved and how to develop or improve future activities and campaigns.
Alongside our own insights we can bring expertise to bear from associates and partners – in management and staff development, marketing research, design, editorial and procurement.
To navigate a steady course in marketing and communications, contact Phil Williams for an informal, no-obligation chat.
Sound us out.