The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Coracle specialises in marketing communications. We plan, test and implement creative communication strategies.
We don’t treat communication in isolation. We understand that it works most effectively alongside all the other elements in the marketing mix.
That’s where our insight comes into play. Phil Williams is a Chartered Marketer and Member of the Chartered Institute of Marketing (MCIM). He knows the theory and can implement the practice.
As clients have found, he gets his sleeves-rolled up and gets stuck in.
We can develop the right message for your organisation and help you to tailor and target it effectively to the right people.
We can evaluate the effectiveness of your online and printed communications, press and PR and help you improve their performance and save money.
We can help you plan and implement effective external and internal communication campaigns. We always look at the bigger picture – context, audience, key messages, channels, evaluation. To discuss how the Coracle approach could deliver for you, contact me for an informal chat.
What is the use of running if you are not on the right road?
Where are you, where do you want to be and how are you going to get there?
We all know that the clearer the strategy the more effective the tactics. It’s also true that the rightness of the strategy is only apparent in the results. We can help with strategic planning, with implementation and evaluation. We offer a ‘sense-check’ and navigational guides to ensure your strategy is on track.
We know the questions to ask to ensure you understand your strategic destination and the operational aspects to help you get there. We provide insightful feedback backed up by evidence from customers and stakeholders. If you have questions about the direction of travel we can find the answers.
We work with staff at all levels, from the board-room to the sharp-end – your equivalent of the coalface. We match internal and external perceptions and perspectives to test the direction of travel. As marketing communications specialists we also know which tools and methods to deploy – for online and printed publications, for social media and PR. We can help you select the right tools for the job and provide expert support in their deployment.
Evaluation is key. Coracle Communications has extensive experience of campaign evaluation and the testing of marketing results. You will know exactly what you have achieved and how to develop or improve future activities and campaigns.
Alongside our own insights we can bring expertise to bear from associates and partners – in management and staff development, marketing research, design, editorial and procurement.
To navigate a steady course in marketing and communications, contact Phil Williams for an informal, no-obligation chat.
Sound us out.
The more you know, the luckier you are
Ancient Chinese Proverb
The more you know about your audience and prospects, the more effective your marketing efforts will be.
Coracle offers cost-effective research and evaluation services to help you plan and implement marketing strategies that make a real difference.
We provide primary and secondary research services to find the answers you need. We can also help you to frame and deliver the research findings in a way that engages your colleagues or informs your management teams. The emphasis is always on clear outcomes and action.
We take the time and trouble to understand your organisation and its audiences. We develop the questions to ask to get the answers you need.
We have substantial experience of telephone and face-to-face interviews, focus groups and observation, mystery shopping and online surveys. We also offer support for secondary research from published sources.
This is the crucial part. Understanding the research findings and taking appropriate action. We offer critical insight and interpretation to ensure that your organisation fully understands the implications of research findings and adopt the right strategies to address them.
It doesn’t stop with a research report. That’s only the start. We can help implement strategies to respond to research findings so that future marketing efforts are informed by real insights.