Tel: 01270 882060 / 07794 620 368
Email: phil@coracle‐comm.co.uk

The Staff and Educational Development Association (SEDA) is a professional association for specialists involved in the enhancement of teaching and learning in Higher Education.

In 2012 SEDA celebrated its 20th anniversary. The Association is highly respected and widely regarded as a pioneer of initiatives and techniques that are now an integral part of the student experience. Stamp Consulting Ltd were commissioned to assist SEDA with the communications aspects of the 20th anniversary with Coracle working as a sub-contractor. Coracle helped develop key messages and marketing collateral to celebrate that success and enthuse and engage members.

As well as celebrating the victories of the past, there was an emphasis on future developments and challenges – both in the UK and worldwide.

Coracle interviewed:

  • New and longstanding members to determine their perception of the benefits of belonging to the Association.
  • Key stakeholders in the wider Higher Education sector to assess their views and knowledge of SEDA’s work.

We also carried out a communications audit of printed and online publications.

The findings informed the development of a suite of publications including a new handbook and membership recruitment material. Coracle developed new messages and copy and project-managed the production of the promotional publications and banners.

Insights from internal and external feedback also helped shape SEDA’s highly successful 20th Anniversary symposium in Leeds. Finally, assessment feedback and recommendations were made for future events and development.

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